Facebook
Fark
Digg
Reddit
StumbleCompany asking for name change: MGM Resorts International
Published Tuesday, April 20, 2010 | 5 p.m.
Updated Tuesday, April 20, 2010 | 5:48 p.m.
MGM Mirage has asked its shareholders to allow the company to change its name to MGM Resorts International, according to a Tuesday filing with the Securities and Exchange Commission.
“The company’s board of directors believes it is advisable and in the best interests of the company to change the name of the company from ‘MGM MIRAGE’ to ‘MGM Resorts International’ in connection with the company’s ongoing branding and marketing strategy,” the company said in the filing.
MGM Mirage said in the filing that the proposed new name would broaden the corporate name while still remaining recognizable, and is more aligned with the company’s current strategy.
The company formed a subsidiary, MGM Mirage Hospitality, in May 2007 to explore opportunities in international markets. At the time, the company said it was exploring options in Abu Dhabi, China and the United Kingdom. MGM Grand Macau, which opened in December 2007, was the company’s first international venture. The hotel-casino is a 50-50 joint-venture partnership with Pansy Ho.
The company, formerly known as MGM Grand Inc., changed its name to MGM Mirage in May 2000 after it acquired Steve Wynn’s Mirage Resorts, which included the Mirage, Bellagio, Treasure Island and the Beau Rivage Resort and Casino in Biloxi, Miss.
Shareholders will vote on the name change at an annual meeting in June.
A MGM Mirage spokesperson said that the possible name change doesn't mean the company is selling the Mirage.
Discussion: comments so far…
Comments are moderated by Las Vegas Sun editors. Our goal is not to limit the discussion, but rather to elevate it. Comments should be relevant and contain no abusive language. Comments that are off-topic, vulgar, profane or include personal attacks will be removed. Full comments policy. Additionally, we now display comments from trusted commenters by default. Those wishing to become a trusted commenter need to verify their identity or sign in with Facebook Connect to tie their Facebook account to their Las Vegas Sun account. For more on this change, read our story about how it works and why we did it.
Only trusted comments are displayed on this page. Untrusted comments have expired from this story.
No trusted comments have been posted.
Post a comment
Most Popular
- Viewed
- Discussed
- E-mailed
- UNLV can move forward without the burden of losing streak to San Diego State
- A wife’s wisdom shows birth control issue needn’t be divisive
- Surprise links, negotiated deals addressed by commissioners
- Motorcycle accident claims life of man in northeast valley
- Hope and change and … what’s missing?
- New York mayor has the right idea
- We don’t need a CEO in charge
- Paying our own way
- Country has ‘given’ citizens a lot
- Jerry Tarkanian: Mike Moser impresses yet again on a day to remember former Rebel greats
Blogs
The Kats Report
Color from scene at Thomas & Mack: We have a wire job! Rebels win, and Louie Armstrong sings!
South Point owner Michael Gaughan's take on 'Vegas Stripped': 'I'll give it an 8' (4 Comments)
Author relishes writing the life story of ‘larger-than-life’ Oscar Goodman (3 Comments)
Elsewhere
Landowner: All roads could lead to Uxbridge casino
Revel reveals smoke-free casino opening
Cirque du Soleil show in Sands China casino to close this month
Meet the woman behind Sheldon Adelson
The Sun
Locally owned and independent for more than 50 years.
Looks Like Wynn will being making a bid for the Mirage.
MGM Resorts International sounds like Sandals or one of those other vacation type conglomerates. Probably a good fit for them, but steadily moving away from any identity with gambling..
Sounds like a merger with the Resorts brand of casinos (Resorts International Entertainment) unless they have. Maybe it should be MGM International Resorts.
Good move for the company, it avoids confusion and broadens the marketing appeal of the corporation. Anytime I read 'MGM Mirage' I always thought of the Mirage casino instead of the corporation.
I think they're being too coy when they say that the name change doesn't reflect plans to sell the Mirage. Of course it does, and I'll bet Phil Ruffin is waiting with his checkbook!!
Circus should be on the block pretty soon as well. Great way to generate cash at the same time as you're eliminating loss-making operations.
This just clears the way for The Mirage to be sold to pay off some of the CC debt. My prediction is the old guy with the hot wife next door is going to scoop it up, just like scooped up the TI for 40 cents on the dollar. Maybe he will give her the Mirage and she will run it?
It already has that free tram between the two properties -- this is a perfect match. Hopefully that tired old volcano out front will be shut down also.
This brings up several points. First, if the plan isn't to sell the Mirage as the reason for the name change, it shows the corporation steering itself away from Vegas as they look at Vegas as just another venue. In other words, continued signs that Vegas no longer bears any stronger significance than other place. That's a pretty dour assessment but the King is dead as the King becomes another Prince in the Kingdom.
Second, C.E.O. Murren continues to show his contempt for Vegas. He brings what he thinks is a slice of NYC to the place and then says adios in wanting the name change. Don't be surprised if someday the letters MGM disappear as well since people will still think of the MGM Grand in their new name. Harrah's Entertainment kept Harrahs. (At least there was a Harrahs family name unlike MGM.)
Third, MGM Grand Macau is 50-50 with Pansy Ho and we've all been reading about that deal potentially being made with the Devil. I find it hard to believe that relationship would not grow into other international venues for MGM and more than a touch of China gets its fingerprints on everything. Maybe that's the reason for the new international label.
Fourth, if Mirage is sold to Ruffin, God help what he'll turn it into. The Mirage is still one of the classiest places in town and hopefully Ruffin doesn't bring his pizza slice and bull riding mentality to The Mirage.
In the long run though, the dismantling of these monopolistic-like entities that MGM and Harrahs has needs to be sold off for hotel/casino diversity! The strength in numbers concept is a good one that makes sense as one shifts costs where needed -- but at the cost of the venues being corporate clones. If Vegas was back to 30 different owners then it would be a very different place in its food, entertainment, lodging, casino odds, and marketing. This would be a taste of bringing Vegas back to the days of yore. And if the lights ever went dark on one or two of them it would be nothing compared to seeing half the Strip go dark.
How about changing the name to: We Spend Money Faster Than You International
Or: I Get Paid SO Much and We Lose Money International
Or: Cirque Du Soleil Properties International
Or: Another Building with The Same Tired Overpriced Retail Shops International
Sell Circus Circus before The Mirage , anyday.
I agree with chick300, now instead of people being confused about which properties are under the MGM/Mirage umbrella, they will be confused as to whether MGM now owns the Hilton or not
TI was originally built as a companion to Mirage. Looks like they may be together again.
Unless Wynn buys it back.
My bet is that the name change is to distance Mirage from MGM for a possible sale.
Should avoid the name confusion similar to which has come about with Tropicana.
Will Meyer Lansky also be coming back along with Resorts International?