Las Vegas Sun

June 4, 2012

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Sun editorial:

Removing a temptation

FDA deserves praise for banning flavored cigarettes that entice young people

Friday, Sept. 25, 2009 | 2:06 a.m.

Adults with evil intent know that one of the best ways to lure a child is with sweets.

Tobacco companies also know this, which is why they so eagerly produce cigarettes that have candy or fruit flavoring. As a report issued last year by the American Cancer Society reminded us, tobacco giant R.J. Reynolds has produced Camel cigarettes with flavors including lime, coconut, pineapple, toffee and mint — all the better to lure young people.

The Food and Drug Administration on Tuesday put a stop to this madness by announcing a ban on flavored cigarettes, a decision that was long overdue. The announcement came three months after President Barack Obama signed the Family Smoking Prevention and Tobacco Control Act, which gives the FDA power to regulate tobacco products.

Supporters of the new law made the banning of flavored cigarettes one of their highest priorities, and for good reason. Flavored cigarettes provide a convenient gateway that Big Tobacco has used to cultivate new generations of smokers.

The strategy seems to have worked. Studies have shown that 17-year-olds are three times as likely as adults over age 25 to use flavored cigarettes, the FDA stated.

Youths who make the tragic mistake of taking up smoking also will become the next generation of patients stricken with cancer or heart disease, further straining the nation’s health care system.

As aptly stated by assistant health secretary Dr. Howard Koh: “Flavored cigarettes attract and allure kids into lifetime addiction. FDA’s ban on these cigarettes will break that cycle for the more than 3,600 young people who start smoking daily.”

With Congress wading through a contentious health care debate, let’s not forget that one of the goals should be to contain skyrocketing medical costs. One of the best ways to contain health care costs is through preventive measures that can help individuals avoid serious medical problems down the road.

Removing a temptation to take up smoking, as the FDA has done with its ban, is a fine example of how prevention can be achieved.

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