Print
E-mail
Share
digg
Newsvine
Facebook
Stumble
Technorati
reddit
Fark
twitterLas Vegas firm being sued over beverage name of ‘Mellow’
Venice-based beverage company challenges use of trademarked brand
Friday, Oct. 30, 2009 | 12:02 p.m.
Related Document
Sun Coverage
A Las Vegas company promoting "mellow'' relaxation beverages is being sued by a competitor over trademark issues.
Venice, Calif.-based Mellow Beverage Co. LLC (MBC) filed suit Thursday in U.S. District Court in Las Vegas against Shannon M. Nounna and her company Beverage Concepts Inc.
Mellow Beverage says it makes and sells Mellow brand relaxation and sleep aid beverages, that its products are widely distributed in Southern California through a deal with Dr. Pepper Snapple Group and that it's preparing to take its products nationwide.
The lawsuit claims the Las Vegas defendants are promoting on the Internet the development and sale of competing products with trademark-infringing and similar-sounding names and slogans: "Mellow, be happy... drink Mellow,'' and "Mellow all natural relaxation beverage.''
"The products offered by defendants using the infringing marks are identical with some or all of the products offered by MBC and are directly competitive with such products and sold in the same channels of trade,'' the lawsuit asserts.
A message for comment on the allegations was left Friday with Beverage Concepts. Callers to the company are greeted with a recording advising them to "Remember -- peace, love and mellow.''
Discussion: 4 comments so far…
Comments are moderated by Las Vegas Sun editors. Our goal is not to limit the discussion, but rather to elevate it. Comments should be relevant and contain no abusive language. Comments that are off-topic, vulgar, profane or include personal attacks will be removed. Full comments policy.
Post a comment
Spotlight
- Most Read
- Discussed
- Most E-mailed
- Ritz-Carlton Lake Las Vegas to close in May
- Pricey land buy on Strip a bit of a surprise
- Engineering marvel taking shape near Hoover Dam
- Harry Reid’s co-writer unloads while discussing polls, Obama quote
- Grim numbers show Nevada leads nation in suicides over 60
- Police: Legal runner returned to home, shot husband and wife
- UNLV back in the polls: No. 23 in AP, No. 25 in ESPN/USA Today
- The 10 best steakhouses in Las Vegas
- MGM Mirage to leave N.J. in dispute over Macau partner
- GOP should blame itself for deficit, not Democrats
Blogs
Shark Bytes
Willis reminds me of another great UNLV guard (5 Comments)
Elsewhere
With aggressive push, Internet gambling again in play
The Kats Report
A very quick list of which females could replace Steven Tyler in Aerosmith (14 Comments)
A 3.5-day sprint, highlighted superflously at Flamingo with Las Vegas newcomers
Politics: Ralston's Flash
Horsford: No taxes now, but tax reform later (14 Comments)
Gibbons: Cutting the budget can help me raise money (11 Comments)
Gibbons: Lawmakers made State of State worse with taxes (6 Comments)
Calendar »
- 9 Tue
- 10 Wed
- 11 Thu
- 12 Fri
- 13 Sat
-
Far East Movement at Blush
Blush Boutique Nightclub | 10 p.m. to 11:59 p.m.
-
Benji Madden at Moon
Moon Nightclub | 10 p.m. to 11:59 p.m.
-
Hugh Fink at the Riviera Comedy Club
The Riviera Comedy Club
The Sun
Locally owned and independent for more than 50 years.
I can't say enough how important a Trademark is.
Our "Free Trade At Any Cost" society is helping ruin the security for legitimate and hard working businesses.
Trademarks, like legal contracts, are a legitimate part of doing valid business.
What can Mellow do, that a couple of shots of brandy can't? I bet the brandy tastes better too.
They call it Mellow Yellow, quite rightly.
Yep.