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twitterLas Vegas club agrees to halt promotion featuring live dancers on truck
Leila Navidi
“Kay,” a dancer from Deja Vu Showgirls, does some pole dancing moves while inside a truck to advertise the Deja Vu Showgirls and Little Darlings clubs on the Las Vegas Strip late in the evening Monday, Nov. 9, 2009.
Friday, Nov. 13, 2009 | 5:48 p.m.
Sun Archives
- ‘Stripper-mobile’ with live dancers raises safety, decency concerns (11-11-2009)
- Homes have unwanted Strip view: Parked billboards (9-24-2009)
- Las Vegas weighing regulation of mobile billboards (9-19-2009)
- How many walk the LV Strip? Mobile message deliverer now knows the answers (6-29-2009)
- Should they be banned? (3-27-2009)
- Billboards on trucks to face a review (4-8-2008)
- Jeff Simpson on why mobile billboards are worse than an eyesore (3-26-2006)
- LVCVA uses mobile billboards (8-23-2004)
- Deal on wheels: Vehicle owners earning income, glances with decorated rides (8-30-2001)
Steve Sisolak
Live strippers on the back of a truck is too much -- even for Sin City.
A Las Vegas strip club has agreed to stop an advertising promotion that involved hauling bikini-clad exotic dancers around in a truck with clear plastic sides.
Larry Beard, marketing director of Deja Vu Showgirls, said Friday that he's taking his lawyer's advice and parking the truck.
"We're going to respect the opinion of the folks that are against it," Beard told The Associated Press. "We're going to be good citizens and take it off the street."
Beard had told the AP earlier this week that he was prepared to fight county leaders and others who thought the moving truck promotion was unseemly or unsafe.
"The girls are wearing more than the girls at the swimming pool wear," Beard said this week. "Even though they're not stripping and taking their clothes off I think people are offended because of the idea that they do."
The truck rolled for 13 nights along the Las Vegas Strip from 10 p.m. until 2 a.m., trying to lure customers to the club. Three sides had windows that weren't tinted, offering views of the strippers dancing around a stripper pole.
The tactic worked, with business booming since the truck started going out, Beard said.
"We even have cars and limos follow us to the club," Beard said this week.
The dancers were allowed to perform in the truck because it was classified as a vehicle for hire, which let the dancers ride in the back without seat belts, Beard said.
Public outrage over the truck grew as pictures and videos of the truck surfaced on the Internet and a county commissioner in Las Vegas vowed to shut it down.
Clark County Commissioner Steve Sisolak said he got calls from citizens who hated it and others who liked it, but he considered the truck a safety problem.
"It's clearly a distraction," Sisolak told the AP. "Somebody's going to turn their head to look at some girl flipping upside-down and spinning on a pole, and take their eyes off the road and could swerve and pop up the sidewalk and plow into a bunch of tourists that are walking along."
Sisolak said he plans to try to close a loophole in local laws regulating mobile billboards.
Regulations prohibit advertising vehicles that use animation or flashing lights, and Sisolak said he would try to prevent live entertainers from being used, too.
Meanwhile, he's happy the club owners decided to park the truck.
"Could they have won in court? That would have been a long, costly, time-exhaustive battle," Sisolak said. "They clearly got a lot of publicity as it stands, which I'm sure made them happy."
Discussion: 21 comments so far…
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Great promotional gimic. I wish we could do that here in Honolulu. LOL
Thank you for taking it off the streets before something tragic happened.
"Tragic happening..????" Tragic things happen everyday without the stimulus of girls in board shorts dancing in the back of a truck up and down the strip. If you all haven't noticed people are driving up on the sidewalks and mowing down pedestrians without the help of strippers. Why act like they are the cause all of a sudden? It's putting the cart before the horse. The Strip is full of stimulation from 40ft+ bright TV's to people watching that blaming the "Stripper-mobile" for being over stimulating is ludicrous. New York has these chicks being towed around by bicycles and somehow being in a truck is pre-maturely deemed unsafe. COME ON VEGAS?!?!?!
Comment removed by staff.
Shame, shame, shame on Sisolak and the rest of the county dimwits.Not sure what county they claim to be apart of.It definately is not Clark. The problem seems to be a ton of newbie valley residents who think they will turn Sin City into the Bible belt.As the song goes, They got another thing coming.How quickly do they forget the tremendous economic loss when Jan Jones took Vegas to the "family friendly" zone.Not a road got built and not a school repaired during that time.No money to do it.
The real solution is to do a few basics.
1)Send the "family friendly" nuts back to Utah, where they belong.
2)Make sure each and every commissioner who opposed this tax dollar generating marketing tool is voted out.
Family friendly = more money for Las Vegas, Eric. Your data are circumstantial and biased. Or do you not realize that 4 people > 2 people, even if 2 of the four eat a little less? Plus, there's all the babysitting services, shows, etc. that the whole fam can enjoy.
It's not like you're turning people AWAY because there isn't a stripper mobile anymore. That's ridiculous. Vegas is great, unique, and there's plenty of Adult vegas alive and well. It just doesn't need to be in traffic.
I wonder if Steve Sisolak had this level of enthusiasm about telemarketing regulations
back when he owned American Marketing?
I want EVERYONE to take a CLOSE look at this picture...see the BALLY'S sign in the background? what do you see? a woman in THONG underwear...They can have that distraction on the strip and all the trouble it might cause, but not the truck...what an interesting concept...maybe the damn "politically correct" jerks will now go after that too?
I agree with the posters here...take your religious views back to UTAH, I respect your right to religion, respect my right to oogle female booties...
They turned this into some kind of safety issue, which is ridiculous seeing everything there is to look at on the strip as it is. I suppose we should take all the neon lights down and the huge posters down as well.
I think the individuals that opposed this in the first place didn't feel it's a safety issue, but rather they didn't want to be driving in a vehicle next to some strippers dancing because they aren't choosing to go to a strip club.
The fact of the matter is people don't come to vegas for the family environment.
If you want to see a stripper then go to the club. A lot of us--with rights too--don't want to see them...especially out on public streets. The sex industry keeps wanting to push the boundaries further and it's nice to hear of some regulations being enforced. I applaud Mr. Sisolak for standing up. Also, I'll keep my religious views right here in Las Vegas, thanks.
To All Concerned:
Some people would complain about being hung with a new rope.
I thought it was a great advertising idea. What do you expect in this town. "You love the idea of what goes on here stays here, and the label of Sin City", but to see a girl in a bikini is too much for your sensitive eyes. You're hypocrites!
You deserve your law enforcement and David Rogers. No, they are not mentioned in this article. I just made the comparison to show you that they are the same. Hypocrites!
They turned this issue into a safety concern, because they would be WRONG for saying what they really want to say. Which is that they fear what they think is shameful. I think this issue is very biased because the girls are not doing anything wrong. They're advertising what they do, which is dance for a living. It's pretty stupid if you ask me, it's SIN CITY for a reason. I'm sure that when Las Vegas was thought up...Families wasn't one of the first concerns.
It doesn't bother me to have these vans on the roads. At least people are paying attention to what's going on outside of their vehicles instead of all the people dialing and texting on their cell phones.
And if it is a safety issue, have everyone riding the city buses sit down and fasten their safety belts. What do you mean, what safety belts?
To me, a scantly clad young lady or young man, if you are so inclined, is not a perversion. And to irritate DocRebel a little more. I don't consider nudity a perversion either.
And, what I consider is a perversion is when you try to pervert my mind with your ideological ideas. Now, that's pathetic..
Maybe we should make women wear long robes that cover up every inch of their skin and stone them if they don't...
great picture by the sun photographer. this is the kind of marketing ploy that made america great. if anybody has a problem with this, move now!
halted already? I was going to hit the strip on my nights off this week to check it out... just my luck. Guess Ill have to go there instead ;)
Take Steve Sisolak or is it stevie lacks sizzle off the strip.
I see ZERO problem with the stripper mobile , as far as docrebel goes, dont want to see it then heres a concept DO NOT LOOK but do NOT dictate your perversions on the rest of us , Las Vegas is an ADULT playground, if youre not an adult chronologically or mentally then dont come,get out stay out
what I DO find RUDE and Offensive is those that stand in fromt of the Flamingo and hand out the hooker cards, I have no problem with them being their but their rudeness goes beyond advertising, Shoving cards in the faces of couples walking down that area of the strip holding hands , to have them shove cards in your face is BEYOND rude and offensive.
There are very few things that offend me , kids being on the casino floor, being left between entrance doors and having hooker cards shoved in your face when you are CLEARLY not interested
John Ensign is OUTRAGED that this immoral activity is happening in Las Vegas
OK folks need we say anymore about why Vegas is in the crapper? This thing was the best thing to happen to the strip in many months, but leave it up to the idiots who are in charge in Vegas these days to stamp it out! shame on you timid pilgrims!!
You are in Las Vegas people, not Vatican City. It appears Las Vegas will die before the socialist regime ends. I am so tired of the government running our lives. Let free enterprise work, if the people do not like the van, they will not support the club. If you do not want to see something like girls dressed in scantily clad clothes dancing on a pole you shouldn't be on the Vegas strip!