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A view of the Cosmopolitan under construction just north of MGM Mirage’s CityCenter project on Friday, March 6, 2009.
Published Wednesday, March 11, 2009 | 10:53 a.m.
Updated Wednesday, March 11, 2009 | 1:38 p.m.
Sun archives
Hilton Hotels Corp. said Tuesday it's creating an eclectic brand called Denizen Hotels and is working to bring that brand to Las Vegas and other major destinations worldwide.
The Denizen brand is expected to take the place of the Cosmopolitan, an under-construction resort at Harmon Avenue and Las Vegas Boulevard, as Hilton Hotels executives have been working at the Cosmopolitan site for months.
A Cosmopolitan spokeswoman would not confirm that scenario.
Hilton, based in Beverly Hills, has been working on a new hotel brand with the idea that it would replace the Cosmopolitan name, according to people familiar with the project. The Cosmopolitan was created by developer Ian Bruce Eichner, whose resort was foreclosed upon by Deutsche Bank last year.
Deutsche Bank, which now owns the project, has hired several development and design firms to work on the resort since it bought the property in a foreclosure sale in September. At the time, developers said the 3,000-room resort, including nearly 2,200 condo-hotel units, was expected to open in mid-2010.
The bank has yet to name two key roles: a casino and hotel manager. The casino manager, which could be a separate company, would need a Nevada gaming license – a process that could take up to a year – to operate the casino.
The bank recently expressed dissatisfaction with the design of the rooms underway at the resort and may redesign them.
The Denizen brand is part of a trend in the hotel industry of creating upscale, boutique brands catering to more discriminating and worldly customers.
In an interview with HotelWorld Network Tuesday, Ross Klein, Hilton Hotels' Global Head of Luxury & Lifestyle Brands, said the brand was developed with the troubled economy in mind. "Had Hilton launched at an earlier time, the company would be doing recalibrating to the concept, due to the economic situation," the publication said.
Klein told the publication that about 70 percent of the design of each Denizen-branded property will be brand-specific and about 30 percent will be unique to the location.
A Web site for Denizen Hotels uses images of clean-energy windmills to describe the proposed Las Vegas location, which would cater to the type of customer who describes himself as an "eco innovator".
"I want to feel socially responsible in my consumer choices," this prototypical customer says.
"Denizen Hotels, a lifestyle brand that will attract business and leisure travelers across cultures and generations and has an authenticity that will appeal to today’s sensibilities, will be highlighted by exceptional design and service at an accessible price point," Hilton said in a statement, adding it will be part of Hilton's luxury portfolio that includes the Waldorf Astoria and Conrad Hotels & Resorts brands.
Hilton said development negotiations are under way for Denizen resorts and destinations in key cities including Abu Dhabi; Austin, Texas; Beverly Hills and Hollywood; Buenos Aires; Cancun and Los Cabos, Mexico; Istanbul; Jerusalem; Las Vegas; London; Miami; Montreal; New York; and Washington, D.C.
Hilton is already a big player in Las Vegas with several brands including Hilton Grand Vacations, Embassy Suites, Doubletree, Hampton Inn, Homewood Suites and Hilton Garden Inn. It also markets rooms for the Las Vegas Hilton hotel-casino.
A spokeswoman said the company had no further details on plans to bring the brand to Las Vegas.
Nice name...Denizen \Den"i*zen\, v. t.
1. To constitute (one) a denizen; to admit to residence, with
certain rights and privileges.
[1913 Webster]
Could this be the Cosmopolitan? Rumors are Hilton will be the partner....
I guess it is.... Did I connect the dots for you folks?
When this opens and takes business from the other hotels and casino does it help Las Vegas? When gaming and visitors is down and new hotels open, someone has to lose their job somewhere else. thanks you Pres. Mouth. More speeches and we will be a ghost town.
Canadian Guy here. I checked out the Denizen site and took the "web tour". I think it looks great and will attract a NEW type of cliental to Vegas and the strip. IMO the closest thing right now is MGM. I think this a very strategic move and will create a vive that does not exist in any other hotel. Where do I check in???
Dave @1:09 p.m. and 3:20 p.m I don't get your posts, the story spells it all out, Hilton, Cosmopolitan etc. It's very clear.
Great move. What the Strip doesn't need right now is just "another" resort. This looks like something that stands out with an identity of it's own, something very different. I like this.
Neiman;
Go spew your hatred at Red State. Quit trolling sites to leave your "nuggets".
Do you want banks or firms that were bailed out to come here and spend TARP money?
If so, then YOU are the idiot who belongs in jail along with people like Madoff.
FCC, some people just refuse to 'get it'. If Neiman1 is so gung ho to contribute his tax dollars so company employees can come here to have some fun.....oops I mean to have a CONFERENCE then maybe he should just send his own personal check. I prefer that if anyone is gonna have fun in Vegas on MY dime that it be ME. So until then hasta la vista baby........
Hello All:
My name is Ralph. I am in San Diego. I am one of over 180 Cosmopolitan unit holders that have filed our class-action suit in February to get our hard earned deposits back. We are still accepting others to be represented by our competent law group. DO NOT HESITATE to reach me at ruffus327@aol.com. I will send you links to our website, the document filing of our class action, and I will send you my cell phone number to talk. Thank you!
Hello Ralph. If you go into any buidling at the City Center, be prepared to jump or tumble down. Too many mistakes with the steel and rebar, no joke. You may die if you reside there. I know for a fact. I would never enter that buildling if it ever meets the completion date!
Good luck to you and your team. You have a great big suit against Perini. They did it to you and I sure hate that I was ever apart of their team! However, I am young and I will learn from my wrong choice, but you will never find me in any of City Ceneter projects. They are going to tumble when the wind blows for they have no rebar or reinforcement! Again, Good Luck!
Hilton Is Sued Over Luxury Chain.
Starwood Hotels Alleges Secret Documents Were Stolen From It and Used to Develop Rival's Denizen Brand
http://online.wsj.com/article/SB12399228...
Andrei, Russia
The firm of Lurie & Park continues to fight for purchasers of the Cosmopolitan Hotel & Resort Casino in Las Vegas, Nevada. On Friday, March 26, 2010, Lurie & Park filed a third lawsuit against the Cosmopolitan developers -- this time on behalf of East (Beach) Tower purchasers.
For more information, click on following link: http://bit.ly/cosmoeast or contact Lurie & Park at (818) 380-3022.