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Hard Rock Hotel
A suite in the Hard Rock Hotel’s new HRH Tower.
Monday, Dec. 28, 2009 | 1:55 a.m.
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December has been filled with hotel openings in Las Vegas and today will mark yet another when the Hard Rock Hotel & Casino’s all-suite HRH Tower welcomes its first guests.
The new tower on the south end of the property will include 359 "standard" suites, seven penthouses and eight spa villas with direct access to Hard Rock’s new pool area set to open in the spring.
Hard Rock executives have said they will target a more high-end, luxury-seeking guest with the new suites. The HRH Tower will offer a separate entrance and guest check-in area. Rates for the suites will begin at $119 but are as high as $649 on New Year’s Eve.
Also opening this week at the resort are the 25,000-square-foot Reliquary Spa and the Vanity nightclub.
The HRH Tower is part of the Hard Rock’s $750 million expansion project that the hotel broke ground on in 2007. After completion during the first half of 2010, the project will have added a new pool, nightclub, restaurants and spa, as well as expanded convention facilities, an additional 30,000-square-feet of casino space, the newly remodeled Joint and about 860 rooms. Hard Rock opened its 17-story, 490-room Paradise Tower in July.
The expansion has added about 1,200 jobs, according to Hard Rock officials.
Other hotel openings this month in Las Vegas include CityCenter’s Vdara, Aria and Mandarin Oriental, and Planet Hollywood’s PH Towers by Westgate, which also welcomes its first guests this week.
But Las Vegas also has seen hotel tower closings during the month. Both Binion’s and the Sahara announced they would close off rooms, citing slow business. The closures represent about 2,000 fewer hotel rooms.
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Great ! just what we need ! more empty hotel rooms! I'm tellin ya, the business leaders in this city need to take a lesson in supply /demand economics.. THERE ARE TOO MANY EMPTY HOTEL ROOMS ALREADY! GIVE IT A BREAK AND SPEND YOUR MONEY (that you don't have) ON PEOPLE AND JOBS !!
Wow, they're targeting more "high end luxury customers". It's a nice place, bad location, horrible parking and traffic situation, etc. Sure they can get the $$ on NYE, but how about the other 364 days of the year? Good to know that someone is finally addressing the extreme shortage of luxury rooms in L.V. (L.O.L.)
These towers were started 2 yrs ago BEFORE the crash..what are they going to do, mothball them, pay the expense with no rentals? they were to far into it..Its better to have some people in them, then no people...as for the Sahara and Binions - they should have done that LONG ago.
All that white makes it look like a hospital room
Why doesn't everybody just take their unemployment checks on down to The Hard Rock, and cash 'em in at the front desk for an overnight stay in this new tower and live the dream..HRH Tower.. A state.. of mind.. LOL!!!
Looks great. Thank you Hard Rock!
Vegas will rock in 2010.
As for all you complainers, move to Texas and take your complaining there.
Sevenhills, what is your beef with Texas?
None. They are experiencing the best growth rates right now, so if people are complaining about the local Vegas economics they can move there and prosper!
... and its the first state that came to mind at the time... Plus Bush is their resident idiot. Flock together.... etc... ;)
Anyone else happen to notice what seems to be a weekly pattern developing here?
Golden Nugget opens rooms one week - Binions closes rooms the next.
City Center opens rooms the following - Sahara closes rooms the next.
Hard Rock opens rooms the following - and next week's closures will be?
: P
sevenhills :
You wouldn't know Texas from Rhode Island, so get off the " If you don't like it here, then move " crap! people have the right to express their opinion about all of the waste and greed and loss of tourism the casino companies have caused due to their ignorance of how the gambling game is played..
I personally think that they over-paid for Hard Rock and by expanding it so rapidly are ruining the reason that it was such a success. The property operated well as a boutique, fun-filled property. Going big and high-end is against what made the property fun.
"......Sure they can get the $$ on NY......."
I'mm not even sure that's true for this year.......almost all properties have space available for NYE
I do understand that this construction was well under way before the crash. I just do not believe that there is sustainability on the high end with the competition from the large strip resorts. I personally hope they are wildly successful. I just kind of doubt that there are enough $120+ custumers to keep the rooms full. HR is a unique property, But the off-strip location will always be a hinderance, (see Stratosphere, Hooters, Debbie Reynolds, Maxim, etc. and those places are a lot closer to the strip, some are gone now, I consider the "strip" to be South of Sahara, therefore the Stratosphere inclusion). Again, I wish them all the best. Maybe I'll try them out when they run weekday specials at $79 or so. Then again, the M resort seems to be doing well, out by itself and in the higher price range.
Good luck Hard Rock! I hope you make it. It also won't break my heart if a couple of more dumps shut down to accommodate the new rooms......I agree with sevenhills, if you don't like it....MOVE!
Until then Rock On! :)
S711
I am a Rockstar players club member and I do get very discounted hotel room offers from the Hard Rock. From Sunday to Thursday I can stay at the hotel for up to 3 nights at $29 per night. The Hard Rock has better rooms and better service than any of the on Strip hotels. They are trying hard to cater to us locals. They are also one of the few hotels without a buffet which is unique. I would like to see them add a food court but that may not happen.
I have received many great offers from the Hard Rock. Even if you don't gamble much there, you will get the same offers as a Rockstar member. If you also become a fan of the Hard Rock on Facebook, you can get awesome deals on weekend nights as well. The Hard Rock is responding to the Palms' growth and are in a heated competition for the same kind of guests....party people and celebrities. This is what is good for Vegas! It is a fun place and will be in the future.
The Sahara, Riviera and Imperial Palace need to be imploded. They cannot compete anymore and they simply don't fit the modern Las Vegas business model. I know there were plans for new towers at The Tropicana but that is on the backburner until things get better.
The Four Queens, Lady Luck, Binions, California and El Cortez all need to be imploded too. Downtown will be better off with those funky, crime ridden places gone. Fremont Street with Golden Nugget, Fitzgeralds and Plaza will be just fine.
LV9, Yup, Let's just implode all the locations that are priced below 100 a night, after all, the business model of the high end resorts is going so well. Maybe they can build a few more Fontainbleu's in their place. I believe the I.P. is actually one of Harrah's better places in terms of making money. The best business model is to have something to appeal to those of us unwilling to pay Bellagio prices along with the high end resorts. The reason Harrah's left the I.P. open is because they fortunately realized that the market was there. I stay at I.P. 2 0r 3 times a year. Great place. and affordable. Look at how well the Stardust and Frontier sites are doing after following your logic. I love the new high end places, they're just not at a price I'm willing to spend. Kind of like saying, I like Ferraris, but my Chevrolet gets me there just fine.
Bakersfield, apparently something is not working with Sahara since they closed a bunch of those cheap rooms. I agree, we need something that appeals to the all income groups....something like Excalibur and Monte Carlo. Their prices are reasonable compared to Bellagio or Palazzo. Even T.I. is trying to cater to everybody. But Sahara and Riviera are just dumps now and nothing has been done to renovate or improve those hotels. Unfortunately they will both be gone soon.
The Hard Rock has been well known for substandard rooms. Their early suites all had formica countertops in the bathrooms and linoleum floors.
Even when they started to add marble, they'd forget to put little things like built in shelves for soap and shampoos into the shower stalls. Someone would have screwed a little metal soap dish into the marble wall as an afterthought, and you'd end up having to put your shampoo or whatever you wanted in the shower onto the floor.
For as hands on as Peter Morton was, his inattention to detail was appalling.
Maybe these suites, now that Morton is gone, are better.