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twitterTropicana shows off new logo tied to redesign
Tropicana Las Vegas
Tropicana Las Vegas unveiled a new logo Thursday in an effort to revamp the property.
Thursday, Aug. 6, 2009 | 6:46 p.m.
Sun Coverage
After more than two decades, the Tropicana Las Vegas logo is getting a new look.
The resort revealed a new logo today in an effort to revamp the historic property that has been plagued with quality issues in recent years. The Tropicana’s new chairman and chief executive Alex Yemenidjian said the new free-formed logo will match the Miami vibe the property will be redesigned in.
"The unveiling of this new company logo marks the beginning of a complete renovation and rebranding of the property with an energizing South Beach, Miami feel," Yemenidjian said in a statement.
The Toronto-based Onex Corporation and Yemeindijan acquired a majority stake in the Las Vegas property when it emerged from bankruptcy last month.
A $125 million renovation project is expected to begin at the Tropicana later this year, the company said, including a revamped casino floor, hotel rooms, pool and spa facilities, new dining options and a nightclub. Tropicana has remained virtually unchanged since its last renovation in 1985. The facelift is expected to be complete in 2010.
Discussion: 17 comments so far…
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The Sun
Locally owned and independent for more than 50 years.
Love the design - It takes the property away from the 1970's corporate looking design.
The Trop might want to invest a few bucks in killing bedbugs. The internet is filled with complaints by people who stayed at the Trop. Just suggesting...
Yeah they need to replace all those mattresses if they wanna get rid of them. Or buy some of those mattress covers they sell at the mattress stores all over town.
Why is this news?
I definitely agree they should spend more time getting rid of bedbugs and less time worried about a logo.
Sad thing is they probably paid some PR firm more money to come up with the logo than it would have cost them to replace all the mattresses.
Nice logo - crappy resort.
Makes me think of orange juice,
This bedbug stuff must be a problem of american skins. I've been travelling to the most infested bedbug hotels in Vegas and nothing never happened to me. Americans spend too much time and money in sanitizing an washing themself,their outer sking is as fragile as toilet paper.
Cheers from Italy.
Anyway,nice logo. And yes,better they'll improve their orange juice storage capability.
I hope that Ricky Ricardo and his band will be playing again at the new Trop.
Seriously, the Tropicana was the nightclub that Ricky played at for many years. The new Trop could be a huge hit if they do a true Miami theme. Good luck.
As for other comments, the Trop will be completely remodeled in the tower. And a couple of new clubs built on the ground. This will be very good competition for the MGM and Luxor, etc.
I see sand and blue water...logo says excitement...showgirls, feathers, very tropical, very hot and inviting...$125 Million does not seem enough to do the job...
I am not sure that I would brag too much about not being bothered by bedbugs... How about lice? Fleas?
I don't know, I think I am going to stick with cleanliness and sanitary conditions whenever possible. I guess I am just kind of weird that way.
Got a thing about bacteria and viruses too. Don't like them either.
As far as the logo goes... I like it. Its a good start on the remake.
The logo is nice enough, but what they really need to do is level the place and start over. It is a poorly layed out dump right now, and like Serious said, 125 million is not enough.
Their slots were some of the first to get too tight as well.
The whole place seems worn out and dirty, and after playing there for an hour, I felt like I needed a shower. I wouldn't even consider staying there without wearing a flea collar around each ankle.
wow.
that is really horrible.
THE PLACE IS A REAL DUMP THE LAST TIME I WAS THERE THE BATHROOM STOOLS WERE BACKED UP AND NOT ANY PAPER TOWELS IN THE BATH. ALSO THE PAINT WAS ALL WORE OFF THE DOORS AND JAMS. THE BEST THING FOR THE PLACE IS A MATCH.
great idea allen c., unfortunately uncle vito retired some years ago so they'll have to use a wrecking ball or one of steve wynns exciting explosions to put it out of its misery.
You guys have no idea who Alex Yemenidjian is and the high standards he sets. Yes, I see all the bedding being moved out. Carpets to be replaced too. Every square inch of the Trop will be redone. 125 million is just to start. 125 million buys a lot when you're renovating. I work at the Trop, Where all happy Alex Yemenidjian is with us. Trust me, two years from now you'll see a new Trop.
The Sahara could use him as well.
Alex knows his stuff and will certainly deep clean and refresh the property during the rebrand. His investors believe in him (as they should) as well as the inherent value of their real estate. But to build lasting value the Tropicana will need more than $125M. Alex knows this and he knows he cannot take on the competition head on. I see him watching the Treasure Island to see what works and doesn't for them and including their successful strategies into his own.