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April 19, 2014

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Tropicana shows off new logo tied to redesign

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Tropicana Las Vegas

Tropicana Las Vegas unveiled a new logo Thursday in an effort to revamp the property.

After more than two decades, the Tropicana Las Vegas logo is getting a new look.

The resort revealed a new logo today in an effort to revamp the historic property that has been plagued with quality issues in recent years. The Tropicana’s new chairman and chief executive Alex Yemenidjian said the new free-formed logo will match the Miami vibe the property will be redesigned in.

"The unveiling of this new company logo marks the beginning of a complete renovation and rebranding of the property with an energizing South Beach, Miami feel," Yemenidjian said in a statement.

The Toronto-based Onex Corporation and Yemeindijan acquired a majority stake in the Las Vegas property when it emerged from bankruptcy last month.

A $125 million renovation project is expected to begin at the Tropicana later this year, the company said, including a revamped casino floor, hotel rooms, pool and spa facilities, new dining options and a nightclub. Tropicana has remained virtually unchanged since its last renovation in 1985. The facelift is expected to be complete in 2010.

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