Las Vegas Sun

March 28, 2024

William Crozer and Carrie Mauriello Crozer

Lovers of Ikea furniture

Loving Ikea isn’t easy when you live in Vegas. The nearest store is at least a four-hour drive away. It’s heartbreaking, really, having all that affordable contemporary Swedish furniture out of reach.

William Crozer, and his wife, Carrie Mauriello Crozer, feel your pain.

If you want something from Ikea, the couple will drive to Southern California and bring it back to you. Their business, ModernLV.com, charges a flat fee and a price-based percentage. They post updates on Twitter from the store. Mauriello Crozer will be your personal shopper. They participate in a carbon offset program with each trip. They’re making money. But it’s more than just profit motive for these Ikea die-hards, who own a marketing company.

Why do you do this?

William: We’ve always been Ikea-oriented. We’ve always felt that there should be one here. There is a demand for Ikea and Ikea isn’t opening here so why don’t we become leaders of the Ikea tribe in Las Vegas? There is a profit motive, but most importantly, it’s about bringing together the Ikea nation in Vegas. People are very passionate about Ikea.

You use a truck for big orders, but can you fit a lot in the Prius?

Carrie: We’ve put seven Billy Bookcases in and still had room for more.

What do you like best about Ikea?

William: The question is, what don’t you like about Ikea. It’s affordable. There’s the quality, the design.

Carrie: I like the design, the utility. It’s functional, organized. It’s so interconnected. I like the personal shopping aspect, helping people with their space.

Why the carbon offset program?

Carrie: We shouldn’t be using any more resources that we need. That’s the Ikea mentality. Anything we get involved in we try to pull into that whole environmental aspect.

How far will this go?

William: It’s about helping Ikea extend their empire to Las Vegas. If that concludes with an Ikea opening here in Las Vegas, we’d be very happy about that. We’d feel like we actually did something to help out.

What’s next? Ikea parties?

William: You’re not so far off. We want to try to have a meet-up where we can meet somewhere like Whole Foods, bring some catalogs and the Ikea book “Beloved Homes.” It’s a lifestyle as much as it is a retail experience. Let’s love our Ikea-ness.

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