Las Vegas Sun

November 12, 2009

Currently: 69° | Complete forecast | Log in

Ted takes to street for ads

Monday, May 23, 2005 | 9:41 a.m.

Budget carrier Ted, part of United Airlines, is launching a television ad campaign using on-the-street auditions for a new spokesperson to promote its fares, Web site and frequent-flier program.

The spots debut today and are expected to run through the summer.

The ads continue the theme of an earlier radio campaign in which a narrator stops people in public and asks them to audition for spokesperson.

In one spot an elderly man in flannel dances outside a Las Vegas casino to prove his talent. In another, a Frenchman lounging on the beach insists he's a perfect candidate because he's sexy.

The 15 30-second spots are set to run only in Denver, where Ted launched a year ago.

It's the second televised ad push for the airline, which was founded to help Chicago-based United compete against discount rivals such as Frontier, Southwest and JetBlue.

archive

  • Most Read
  • Discussed
  • Most E-mailed

Complete Listing

Calendar »

  • 12 Thu
  • 13 Fri
  • 14 Sat
  • 15 Sun
  • 16 Mon

All events on Thursday »