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twitterTed takes to street for ads
Monday, May 23, 2005 | 9:41 a.m.
Budget carrier Ted, part of United Airlines, is launching a television ad campaign using on-the-street auditions for a new spokesperson to promote its fares, Web site and frequent-flier program.
The spots debut today and are expected to run through the summer.
The ads continue the theme of an earlier radio campaign in which a narrator stops people in public and asks them to audition for spokesperson.
In one spot an elderly man in flannel dances outside a Las Vegas casino to prove his talent. In another, a Frenchman lounging on the beach insists he's a perfect candidate because he's sexy.
The 15 30-second spots are set to run only in Denver, where Ted launched a year ago.
It's the second televised ad push for the airline, which was founded to help Chicago-based United compete against discount rivals such as Frontier, Southwest and JetBlue.
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