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Circulation falls 1.9 percent

Tuesday, May 3, 2005 | 9:27 a.m.

Circulation at U.S. daily newspapers for the six months ended March 31 fell 1.9 percent from a year earlier, continuing an 18-year decline in readership.

The average daily circulation of 814 U.S. newspapers was 47.4 million in the period, down from 48.3 million a year ago, the Newspaper Association of America, association said today in a statement. The association used figures compiled by the Audit Bureau of Circulations.

Newspaper readership in the United States has declined each year since 1987 and peaked in 1984 at over 63 million. Publishers including Dow Jones & Co., New York Times Co. and Tribune Co. also are contending with a decline in spending by national advertisers.

In the United States, 29 percent of newspapers gained circulation in the reporting period, the report said. Readership of Sunday editions declined faster than the overall rate, falling 2.5 percent from a year earlier, the release said.

The 643 newspapers with Sunday editions surveyed reported an average circulation of 51.07 million, down from 52.4 million in the year earlier period.

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