$20 million advertising campaign planned

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Thursday, April 7, 2005 | 11:04 a.m.

VEGAS.com plans a $20 million television and print advertising campaign that will be launched later this month.

The company, owned by the Greenspun family, which also owns the Las Vegas Sun, will develop four 30-second and 45-second TV spots in which people in everyday situations are transported to Las Vegas after encountering a buzzing VEGAS.com sign. A new tagline -- "Do Vegas Right" -- also is included.

The campaigns, created by Kirshenbaum Bond San Francisco, will begin airing in Southern California and other Las Vegas feeder markets on cable television networks.