Slot maker to debut Chippendales machines

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Tuesday, Sept. 14, 2004 | 10:37 a.m.

Alliance Gaming Corp. has entered into a licensing agreement with Chippendales Entertainment for a series of slots featuring the trademarks, art and images of the Chippendales brand.

The company's Bally Gaming and Systems unit will develop a "Super Frenzy" reel-spinning slot with a fourth reel at the top of the machine. Sales are expected to begin before the end of the year.

"We've been looking for a game that speaks directly to women who want a little excitement and sizzle in their lives," said Mickey Roemer, senior vice president of game development for Bally Gaming and Systems. "It may not be as wild for the ladies as a live Chippendales show, but winning a Chippendales jackpot will be just as much fun."

"We were impressed with what the company has done with other licensed brands and we're aiming for the same level of success with the wealth of copyrighted Chippendales material that we offer," added Chippendales Entertainment Vice President of Marketing Kevin Denberg.