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November 12, 2009

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State lottery revenue on record-setting pace

Tuesday, Nov. 30, 2004 | 9:45 a.m.

BOSTON -- The state lottery is on pace to net nearly $1 billion this year, after state officials doubled the agency's advertising budget from the year before.

In 2003, its best year ever, the Massachusetts State Lottery recorded $912 million in profits, director Joseph Sullivan told the Boston Herald.

Through the first quarter of fiscal 2004, which ended Oct. 2, the Lottery was ahead of that pace by 5.4 percent. If that trend continues, the agency would net $961 million this year. That money is funneled back to cities and towns in the form of local aid.

The Legislature and Gov. Mitt Romney approved a plan to double the agency's advertising budget, from $5 million in 2003 to $10 million this year, and the move appears to be paying off, Sullivan said.

The campaign included television ads encouraging people to buy Mega Millions tickets, which are sold in a dozen states including Massachusetts.

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