Las Vegas Sun

November 25, 2009

Currently: 60° | Complete forecast | Log in

Automaker advertising at Vegas Strip attraction

Tuesday, Jan. 20, 2004 | 11:13 a.m.

The Rouse Co., owner of Fashion Show mall on the Las Vegas Strip, announced today that General Motors Corp. is the first automotive advertiser to use the mall's four full-motion LED screens that are displayed on Las Vegas Boulevard. Cadillac was the first brand featured; additional GM brands will be advertised on the mall's multi-media displays throughout the year.

Rouse is working with ClearChannel Spectacolor (a joint venture between Spectacolor Communications Inc. and ClearChannel Outdoor, a subsidiary of ClearChannel Communications Inc.) to market companies at the mall's multi-media venues, including the 10-story "cloud" in front of the mall, full-motion outdoors LED screens, and "The Great Hall" inside the mall, which features live events and video screens.

Special packages are available to tie-in to conventions, trade shows or special events such as NASCAR races and prize fights.

archive

  • Most Read
  • Discussed
  • Most E-mailed

Complete Listing

Calendar »

  • 25 Wed
  • 26 Thu
  • 27 Fri
  • 28 Sat
  • 29 Sun

All events on Wednesday »