Automaker advertising at Vegas Strip attraction

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Tuesday, Jan. 20, 2004 | 11:13 a.m.

The Rouse Co., owner of Fashion Show mall on the Las Vegas Strip, announced today that General Motors Corp. is the first automotive advertiser to use the mall's four full-motion LED screens that are displayed on Las Vegas Boulevard. Cadillac was the first brand featured; additional GM brands will be advertised on the mall's multi-media displays throughout the year.

Rouse is working with ClearChannel Spectacolor (a joint venture between Spectacolor Communications Inc. and ClearChannel Outdoor, a subsidiary of ClearChannel Communications Inc.) to market companies at the mall's multi-media venues, including the 10-story "cloud" in front of the mall, full-motion outdoors LED screens, and "The Great Hall" inside the mall, which features live events and video screens.

Special packages are available to tie-in to conventions, trade shows or special events such as NASCAR races and prize fights.