LVCVA uses mobile billboards

Monday, Aug. 23, 2004 | 10:55 a.m.

A truck owned by Marla Letizia's Mobile Billboards of Las Vegas rolls along the Strip adorned with an advertisement. The company signed a one-year contract with R&R Partners on behalf of the Las Vegas Convention and Visitors Authority.

"Las Vegas has the 10 largest conventions in the world and this community is very successful when conventions are in this town," owner Marla Letizia said. "If you don't find a way to say 'thank you' to your clients and welcome them, you take a risk for someone else showing them gratitude and attracting them away."

Letizia declined to reveal the amount of the contract, which marks the first time the Las Vegas Convention and Visitors Authority has used mobile billboards.