Men’s Journal in pact with Henderson resort

Monday, March 10, 2003 | 9:41 a.m.

Las Vegas casino operator Station Casinos Inc. has entered into a marketing alliance with Men's Journal, a lifestyle magazine published by Wenner Media.

The agreement will allow customers of Station's Green Valley Ranch Station Casino in Henderson to receive issues of Men's Journal as well as advertiser information and product samples.

Also under consideration are cocktail pourings sponsored by advertisers, retail promotions with local merchants, welcome gift bags with samples, wine tastings, sponsorship of ski, golf and tennis clinics with local professionals and automobile events.

Advertiser sponsors include Johnnie Walker, Perry Ellis and BMW.

The program, called "MJ Destinations" involves 25 upscale resorts and spas, "is all about bringing the world of Men's Journal to life through our partnering advertisers," magazine Publisher Kevin Martinez said. "Our participating hotels were selectively chosen becaue they possess the image in keeping with the Men's Journal brand, which is all about life, fully lived."

The Greenspun family, owner of the Las Vegas Sun, is a partner with Station in Green Valley Ranch Station Casino

archive