Electronics store unveils sound rooms

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Friday, July 11, 2003 | 11:07 a.m.

Ultimate Electronics is unveiling remodeled stores featuring "Hard Rock Sound Asylum" rooms in Las Vegas. Ultimate Electronics is replacing home theater rooms in 35 of its stores nationwide with hipper sound rooms integrating the Hard Rock's worldwide brand with state-of-the-art Klipsch home theater speaker system. Both Las Vegas Ultimate Electronics, at 2555 E. Tropicana Ave. and 741 S. Rainbow Blvd., are test sites for the new Hard Rock Sound Asylum rooms.

In Business Las Vegas, a sister newspaper to the Las Vegas Sun, reported this is the first such retail partnership for the Hard Rock Cafe, known worldwide for its restaurants that feature music memorabilia.