Company hires ad agency

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Wednesday, Jan. 8, 2003 | 10:58 a.m.

MGM MIRAGE has selected the Phoenix office of national advertising agency Cramer-Krasselt to handle national brand development and advertising for the company's MGM Grand resort in Las Vegas.

The company declined to reveal billings for the account.

MGM MIRAGE will continue to use Las Vegas-based Schadler Kramer Group for local advertising campaigns but has split off its national business, said David Van Kalsbeek, senior vice president of sales and marketing for MGM Grand.

The deal marks the company's first relationship with Cramer-Krasselt, which will work on a new national brand campaign that is expected to be unveiled in the first quarter, Van Kalsbeek said.

Cramer-Krasselt is based in Chicago.