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November 12, 2009

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Lottery sales increase despite less interest among players

Monday, Feb. 24, 2003 | 10:54 a.m.

PHOENIX -- One-fourth of Arizona Lottery players decreased the amount they played in the last fiscal year, according to research data presented to the state Lottery Commission.

About 69 percent remained constant in the amount they played while 5 percent increased, resulting in a net decrease of 21 percent, according to the third annual tracking report by E.B. Lane Marketing Communications of Phoenix. The decrease was similar to prior years' results.

The decrease in level of play didn't hurt sales, however. The lottery reported record sales in the year that ended June 30, 2002, partly because of high Powerball jackpots, new games and population growth.

Through lottery sales, about $86.8 million was returned to public programs, services and projects.

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