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Mandalay’s Internet bookings soar

Wednesday, Sept. 4, 2002 | 11:13 a.m.

Las Vegas Strip casino resort operator Mandalay Resort Group said room reservations made directly over its Internet websites grew by about 25 percent in the first half of the company's 2003 fiscal year compared to the same period last year.

Visitors to Mandalay's websites also increased 34 percent, to nearly 10 million, for the two quarters ended July 31.

The increases can be attributed to upgrades that have made the sites easier to navigate and more beneficial to customers, officials said.

Reservations made using telephone numbers only listed on the company's websites increased 75 percent during the period.

"The results indicate our e-commerce initiatives are working, as are other elements of our overall computer-based strategies for growing our business," said Glenn Shaeffer, president of Mandalay Resort Group.

"The online services give us valuable customer feedback, which allow us to develop stronger customer relationships."

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