Discount ticket booth opening on the Strip

Monday, Oct. 28, 2002 | 11:49 a.m.

Tickets2Nite, a subsidiary of Studio City. Calif.-based Cinema Ride Inc., has set up a ticket booth at the Showcase Mall on the Las Vegas Strip to sell half-price show tickets the same day of the performance.

The company announced an agreement with a subsidiary of the Coca-Cola Co. to sublease space for the booth adjacent to Coca-Cola's landmark five-story glass bottle in the Showcase Mall. Coca-Cola is also a marketing partner in the deal and will promote Cinema Ride's ticket business. Financial terms of both deals weren't disclosed.

In Business Las Vegas, a sister newspaper to the Las Vegas Sun, reports in its Oct. 25 edition that some entertainment industry experts say the concept is new to Las Vegas and may provide a valuable outlet for less popular shows.

Some show producers, however, may not sell tickets through Tickets2Nite because they say that would undercut full-price ticket sales.

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