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twitterCasino giant hires ad agency for multicultural pitches
Tuesday, May 28, 2002 | 11:01 a.m.
MGM MIRAGE announced today it hired Los Angeles-based Muse, Cordero, Chen & Partners as its new advertising agency of record for the company's multicultural marketing.
The agency will position the Las Vegas company and its premier brands to attract and retain customers from ethnic markets.
"Our company's diversity program is a vital part of our future, and Jo Muse and his team at MCC&P will be a valuable asset to us as we continue to deliver on our commitment to diversity," said MGM MIRAGE Chairman and CEO Terry Lanni.
Details of the agreement and billings were not disclosed.
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