Company seeks agency for minority advertising

Tuesday, March 19, 2002 | 10 a.m.

MGM MIRAGE said today it is seeking bids from "qualified bids, firms and/or advertising agencies" to provide advertising services aimed at minority consumers.

The Las Vegas-based casino resort company said it is looking for a firm to provide conceptualization, media planning and media placement for "multicultural mediums."

"The agency selected will be tapped to position the company and its premier brands to attract and retain customers from diverse markets," the company said.

MGM MIRAGE has begun distributing requests for proposals, and said it plans to make a selection by May 3.

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