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twitterMGM MIRAGE seeks PR agency
Monday, June 17, 2002 | 11:26 a.m.
MGM MIRAGE last week issued a request for proposals for a public relations agency to help the company tap into ethnic markets.
Proposals will be accepted through today and an agency should be chosen by late July, MGM MIRAGE spokeswoman Shelley Mansholt said.
She declined to reveal potential billings on the account.
"In 2000, MGM MIRAGE voluntarily embraced a formal commitment to diversity as a philosophy and business imperative," Mansholt said. "Diversity is a vital part of our future, and the agency we select will be a valuable asset in our commitment to diversity."
The company has launched other initiatives to reflect community diversity in its employee ranks and service vendors. It recently hired a Los Angeles-based multi-cultural ad agency to devise a national campaign targeting ethnic communities.
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