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November 8, 2009

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Entertainment chief out

Tuesday, Jan. 8, 2002 | 9:22 a.m.

NEW YORK -- ABC replaced one of its top executives, Stu Bloomberg, and restructured its entertainment division Monday in the midst of a disastrous television season that has seen viewership plunge by 21 percent.

Susan Lyne, the chief of ABC's movies unit, was named ABC entertainment president. She'll report to Lloyd Braun, who was co-chairman of ABC entertainment with Bloomberg.

Among total viewers, ABC is third, behind CBS and NBC this season. Its average prime-time viewership has dipped from 13 million last year at this time to 10.3 million this season, according to Nielsen Media Research.

Especially distressing to ABC management is the network's slip to fourth place behind Fox among the advertiser-craved 18-to-49-year-old age demographic. It was a solid second last year.

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