Company launching multi-property slot card

Thursday, Jan. 3, 2002 | 10:03 a.m.

Park Place Entertainment Corp. is becoming the latest company to introduce a multi-property players card, announcing this morning it would launch such a system in Las Vegas on Jan. 8.

"Park Place Connection" will initially cover Caesars Palace, Bally's Las Vegas, Flamingo Las Vegas, Paris Las Vegas and the Las Vegas Hilton. In its first phase, players will be able to earn points for play at all five properties. These points can then be redeemed for cash rebates at any one of the properties.

Points for complimentaries will continue to be accumulated individually at the five properties, though Park Place said it will link comp programs together as well later in the year. The company also plans to expand the card to its casinos elsewhere in the country later this year.

"With Park Place Connection, we're giving our customers yet another reason to experience all of our resorts and to become personally acquainted with the remarkable range of benefits and incentives that can only come from a large, diverse resort enterprise," Park Place Chief Operating Officer Wallace Barr said.

Park Place's announcement comes two months after Mandalay Resort Group introduced "One Card," a multi-property slot card that can be used at its Las Vegas Strip, Laughlin and Jean casinos. MGM MIRAGE is also working on a unified slot card for its Strip properties, but has not launched it yet.

Harrah's Entertainment Inc. has linked together its casinos for more than a year with its "Total Rewards" card, while Station Casinos Inc. does the same with its "Boarding Pass."