Players exec to head up Caesars brand

Thursday, Sept. 6, 2001 | 11:09 a.m.

Park Place Entertainment Corp. on Wednesday announced it has hired the former chief executive of Players International as interim president of Caesars Palace.

John Groom, who left Atlantic City-based Players shortly after its March 2000 takeover by Harrah's Entertainment Inc., was named a senior vice president of Park Place. His duties will include brand development of the Caesars Palace and Caesars Tahoe brands, as well as other unspecified company initiatives.

Prior to joining Players as chief operating officer in 1996, Groom served 16 years with Caesars World Inc. His positions included executive vice president of operations at Caesars Palace and executive vice president of development at Caesars World.

Groom will replace John Shigley as president of Caesars Palace. Shigley resigned Wednesday, making him the second executive to leave the helm of the famed Strip resort this year. Shigley was named president of Caesars in March, replacing the departing Dean Harrold.

Park Place's announcement was silent on the reasons behind Shigley's departure.

Park Place said it will launch a search for a permanent president of Caesars Palace.

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