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twitter‘Total Rewards’ credit card announced
Wednesday, May 9, 2001 | 10:14 a.m.
Harrah's Entertainment Inc. of Las Vegas signed a deal with credit card company MBNA Corp. to issue credit cards branded under its "Total Rewards" players club program.
The credit cards will be marketed to the 23 million members of Harrah's Total Rewards database. Charges on the cards accumulate Total Rewards points, which can then be redeemed for cash and comps at Harrah's properties across the country. The first MBNA Total Rewards credit cards should be issued sometime this month.
Harrah's, one of the nation's largest casino operators, currently has more than 23 million customers in its Total Rewards database. MBNA is the world's largest independent credit card lender.
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