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December 1, 2009

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Networks object to ‘high-roller’ campaign

Tuesday, May 1, 2001 | 11:05 a.m.

Two television networks have demanded changes in a Las Vegas TV advertising campaign because of the way they promoted gambling.

Randy Snow, creative director for R&R Partners, Las Vegas, the advertising agency contracted by the Las Vegas Convention and Visitors Authority, said the agency complied with a change request from ABC, but scrapped a planned buy with CBS.

Snow said ABC objected to the use of "high-roller" as a generic term while CBS wanted script changes as well as removal of the LVCVA's new logo, which depicts five casino chips.

Snow said because the ads going to ABC had a simple voice-over modification, the agency made the change.

The other major network, NBC, had no problems with the ad campaign, which began airing today during morning news shows. The controversy was first reported by the Wall Street Journal.

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