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December 1, 2009

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Judge declines to stop Vegas attorney’s ads

Thursday, July 26, 2001 | 11:19 a.m.

A federal judge denied Wednesday a request for a restraining order to block Las Vegas personal injury attorney Glen Lerner from using the advertising phrase "One Call-That's All."

Dallas-based Invision Advertising said it agreed in July 1998 to grant Lerner the rights to use the phrase in return for a 15 percent commission.

Invision, which later terminated the agreement because of Lerner's alleged "violation of the (agreement's) exclusivity and payment clauses," accused him of illegally using the phrase after the agreement expired on April 16.

But U.S. District Judge Roger Hunt rejected Invision's request on Wednesday, citing "serious questions on the merit of (its) claims" and the court's decision to give Lerner sufficient time to prepare a response to Invision's charges.

Lerner disputed Invision's charges and said he declared "war" on the agency to stop it from using the phrase for another attorney.

Lerner, who said he now advertises as "The Heavy Hitter," and doesn't make the "One Call-That's All" phrase the sole focus of his new commercial, said he is planning to get a court order to stop Invision from using the phrase in its ads for its new client, Keith Barton.

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