Expedia drops Travelscape retail name
Monday, Aug. 27, 2001 | 11:08 a.m.
Expedia Inc. of Bellevue, Wash., is no longer using the retail brand name of Travelscape.com, a Las Vegas Internet travel sales company it acquired 18 months ago.
Internet travel shoppers that click on Travelscape.com are now redirected to Expedia.com, which is now controlled by software giant Microsoft Corp. USA Networks Inc. is buying a controlling interest in Expedia for $1.5 billion.
The 350 employees working in Travelscape's building in the Summerlin district of Las Vegas will not be affected by the decision, Expedia marketing manager Christina Kozloff said, noting that no Las Vegas layoffs are expected.
"It's business as usual," Kozloff said, noting that Travelscape will still exist, but Expedia won't promote it as a brand.
Expedia purchased Travelscape.com from Bishop Gorman High School graduate Tim Poster, the founder and chairman, and Travelscape's then-Chief Operating Officer Tom Breitling for $95.5 million in a stock and debt transaction in March 2000.
Poster left the company last winter after his contract expired with Expedia. Breitling has been elevated to president of Travelscape.
"I think it was a mistake to (dissolve) the brand. It was the result of poor execution in marketing both brand names," Poster said. "If that's not true than why did they spend millions of dollars to market the brand for 18 months, then decide to (dissolve) the brand?"
Kozloff disputed that the company fumbled its marketing efforts. She declined to say how much the company had spent on marketing Travelscape in the past 18 months.
Travelscape employees will continue to operate as the Travelscape subsidiary of Expedia negotiating deals with hotels and airlines, Kozloff said.
archive
- Most Read
- Discussed
- Most E-mailed
- Hearing set for ex-NBA star with $822,500 gambling debt
- Trial delayed for man accused of shooting 3 officers
- Kruger hoping his team will play with grit
- Ten minutes with Chelsea Handler is better than no minutes with Chelsea Handler
- Pricing out wagers on the Pacquiao-Cotto fight
- RTC bus driver fired, arrested after allegedly attacking woman
- Two second-graders involved in shooting at bus stop
- CityCenter Realtors hit with cut in commissions
- Privé owner files for bankruptcy protection in Florida
- Shanghai’s maglev: Flying with both feet on the ground
Blogs
The Greene Room
Predicting this weekend's Mountain West football slate
Top Chef: Las Vegas
Top Chef Episode 11: Child's play
Miech Again
UNLV prez Smatresk is ready for some basketball (5 Comments)
Politics: The Early Line
Harry Reid's fourth TV ad begins running today
The Greene Room
Chad Ochocinco vs. Anderson Silva? That would be a sight ... (4 Comments)
Top Chef: Las Vegas
The Jet Stream: The three stages of chefdom
Miech Again
Rebels rookie Lopez says redshirting is his best move (12 Comments)
Calendar »
- 14 Sat
- 15 Sun
- 16 Mon
- 17 Tue
- 18 Wed
-
Pacquiao vs. Cotto at the MGM Grand Garden Arena
MGM Grand Garden Arena | 6 p.m. to 11 p.m.
-
Friends of India Diwali Celebration at Cashman Field with Dan Nainan
Cashman Field | 7:30 p.m. to 10 p.m.
-
Norm MacDonald at the House of Blues
House of Blues
-
Boulder City Art Guild Winter Fest Fine Art Show
Boulder City Parks & Recreation
-
John Fogerty at the Star of the Desert Arena
Star of the Desert Arena | 8 p.m. to 11 p.m.
-
Emeril Lagasse Foundation’s 5th annual Carnivale du Vin
The Venetian Resort Hotel Casino | 6 p.m. to 10 p.m.
The Sun
Locally owned and independent for more than 50 years.
Technorati








