$200,000 Internet site makeover to debut in July

Monday, May 1, 2000 | 11:03 a.m.

The Las Vegas Convention and Visitors Authority will spruce up its Internet site with interactive features that will allow browsers to buy tickets online.

Terry Jicinsky, manager of the research department for the LVCVA, said the $200,000 makeover is being developed by R&R Partners, the agency's advertising consultant, and United States Destination Marketing, a Corpus Christi, Texas, company specializing in Internet travel marketing.

The revised site at www.lasvegas24hours.com will be presented to the LVCVA board of directors in June and is expected to debut in July.

Jicinsky said the site will be modeled after a new advertising campaign being developed by R&R and, in the first phase of implementation, will allow viewers to buy show tickets from local properties online.

A second phase to be implemented later in the year will sell packages to tour the Grand Canyon, Hoover Dam and the city and will offer sales of shirts and hats bearing the LVCVA's Las Vegas script and casino chip logos.

The LVCVA already has a marketing agreement with Allstate Ticketing to sell show tickets.

United States Destination Marketing has done Internet site enhancements for the cities of Corpus Christi, St. Louis and Bloomington, Minn.