Cable operator said in merger talks

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Monday, March 27, 2000 | 11:09 a.m.

Cox Communications Inc. of Atlanta, owner of the Las Vegas cable television system, is said to be in merger talks with French media company Vivendi S.A. and Canadian drinks and media group Seagram Co.

The Sunday Telegraph in London reported such a merger would create one of the world's most powerful media groups worth more than $100 billion.

The deal is thought to have been triggered by the merger of America Online Inc. and Time Warner Inc. in January.

Vivendi and Cox denied the Sunday Telegraph report. Cox shares were up 56 cents this morning to $44.25 after falling 88 cents Friday.

The entertainment business daily the Hollywood Reporter reported today that Seagram directors will discuss strategic alliances Tuesday. Seagram owns Universal Studios, record company Universal Music, theme parks and drink brands.