Direct mail advertiser grows

Tuesday, June 6, 2000 | 1:58 a.m.

Direct mailing firm ADVO Inc. will launch a new weekend mailing program in Las Vegas in early July.

The mailing will be delivered weekly to approximately 500,000 households on Friday and Saturday, and will be in addition to ADVO's existing mid-week mailing program. Las Vegas is only the second market nationwide in which the Windsor, Conn.-based company has launched a weekend mailer.

Chris Hutter, ADVO's vice-president of investor relations, said the mailer will feature a combination of both national and local retailers and other businesses. The company currently employs 20 salespeople at its office at 4425 W. Spring Mountain Road.

ADVO is the nation's largest direct mailing firm, with annual revenue of more than $1 billion.

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