The Sun remembers 1950: Ad of the Week

Friday, July 7, 2000 | 9:36 a.m.

The illustration at left was part of a Penneys advertisement that appeared in the Sun on July 6, 1950. Following are descriptions of advertised items:

Play sandals: White in several styles, all leather. These are one thing the ladies don't want to be without. Come in and see these wonderful shoes. $2.98 to $4.98.

Sleeping wear: Cotton Batiste gowns in all sizes from 34 to 48. A good variety of florals and plains. $1.98.

Ladies dresses: New shipments every day, so there should be a dress here for you. Come in and shop thru our ready-to-wear department. Dresses to fit any family budget. $5.90 to $12.75.

Men's flat knit T-shirts: Better hurry in and stock up on these T-shirts! They're cut full and roomy, made from fine, long-wearing combed cotton. Try them as polo shirts! 34-48. 69 cents.

Nylon hose: 51 gauge, 15 denier first quality hose in enough shades to satisfy the taste of any lady who loves beautiful hose. Sizes 8 1/2-10 1/2 -- 98 cents. 15 denier -- $1.35.

Ladies Handbags: The new selection is something to talk about. Don't miss the opportunity to see these wonderful purses! We have a new shipment that just arrived in a selection of straws, plastics, beads and leather. Most of them are $2.98 -- the balance of the stock is from $4.98 to $21.75. A purse for every occasion.

Boys short sleeve sport shirts: These are made of that old favorite seersucker that mother loves to wash so well. We have these in many prints and patterns. Sizes 4 to 16; $1.49.