Desert Passage names ad agency

Wednesday, Sept. 1, 1999 | 11:39 a.m.

The development arm of TrizecHahn Corp. chose Momentum North America to run the advertising campaign for the Aladdin hotel-casino's Desert Passage retail project on the Las Vegas Strip.

Momentum's contract as the project's advertising firm commenced July 15. The marketing and promotion firm was chosen from among several local and national companies.

A division of McCann Erickson Worldwide, Momentum North America will be responsible for marketing the 500,000-square-foot Desert Passage as a multi-dimensional retail experience. TrizecHahn bills the project as the country's first "shopping adventure reminiscent of Casablanca."

With direct street-level access from the Strip, Desert Passage patrons will be offered dining and nightlife, as well as designer fashions, personal care products and home furnishings.

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