Publication joins Best of West partnership

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Thursday, Oct. 14, 1999 | 11:59 a.m.

Las Vegas Magazine has formed a partnership with two other Southwestern publications to increase advertising sales.

The magazine has joined with City AZ of Phoenix and Palm Springs Life, in California, to develop Best of the West, which offers a combined circulation of 200,000.

"The venture allows advertisers to be in three distinctly different publications, all of which share the same reader profile, an upscale and sophisticated individual," said Ray Hurtado, vice president of sales for Las Vegas Magazine.

The magazines will share ad leads and offer discount rates to advertisers who agree to appear in all three publications.