Firm launches online pro shop

Tuesday, Oct. 12, 1999 | 11:34 a.m.

FORT LAUDERDALE, Fla. -- The Incredible Savings Company has launched a 2,000-item "Pro Shop" on Amazon.com's zshop section.

The objective is to allow amazon.com site visitors access to a wide a range of golf products.

"We saw the potential of the zshop right from the start," said Mike McGuinness, company spokesperson. "Providing Amazon customers with a wide range of products is a natural progression for us."

Incredible Golf Savings expects to add their full range of more than 7,000 products in the zhop section.

Amazon currently has approximately 10 million online members, and already offers a large selection of golf books.

"Basically what we are doing is offering our $29.95 annual membership free to Amazon members, so they can take advantage of all the services we have to offer," said McGuinness.

The Incredible Savings Company anticipates adding other products to Amazon.com zshop section soon.

"We are not going to stop with golf, although that is our main focus at this time," said McGuinness.

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