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December 6, 2009

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Casino marketing campaign heads to Seattle

Friday, Oct. 1, 1999 | 10:58 a.m.

The Las Vegas Ultra-Lounge is hitting the road to Seattle.

The Ulta-Lounge is part of the Las Vegas Convention and Visitors Authority's intensive mobile marketing campaign that targets cities for one-month periods.

Seattle is the third city in the LVCVA's current campaign to draw tourists to Las Vegas from targeted domestic markets. The LVCVA blitzed Portland, Ore., in May and Atlanta in June.

The Ultra-Lounge is a marketing vehicle that makes daily stops at sporting events, record stores, shopping malls and nightclubs. Aboard are an Elvis Presley impersonator, showgirls, music, games and giveaways. The vehicle is sponsored by Tower Records, Capitol Records and Southwest Airlines.

In addition to the vehicle, the LVCVA runs an advertising campaign, conducts surveys, meets with travel agents and gives away flights and room accommodations during the four-week campaign.

Rossi Ralenkotter, the LVCVA's vice president of marketing, said research shows Seattle to be a growing Las Vegas market.

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