Mirage hires Chicago ad agency

Tuesday, Nov. 16, 1999 | 11:07 a.m.

Mirage Resorts Inc. of Las Vegas named HA-LO Industries Inc.' marketing subsidiary, UPSHOT, as its new advertising agency.

UPSHOT, which replaces Corey Kay & Partners as the Las Vegas-based casino company's agency, said it was retained to develop integrated brand-marketing programs for all Mirage Resorts properties.

"This partnership represents an opportunity to create a comprehensive, compelling brand communication at every consumer interaction point, including what they see on television, receive in the mail and even find in their hotel rooms," said John Kelley, president of Chicago-based HA-LO.

HA-LO Industries is a brand-marketing organization that provides promotional and premium products. Its divisions specialize in promotion marketing, brand strategy and identity, sports, entertainment and event marketing.

Its clients include Abbott Labs, Anheuser-Busch, Coca-Cola Co., Ford Motor Corp., General Electric and Proctor & Gamble.

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