Juice firm plans to sponsor LV Stars

Thursday, Feb. 25, 1999 | 11:21 a.m.

Westford, Mass.-based Veryfine signed an agreement with undisclosed terms for a promotional program with more than 150 Minor League Baseball stadiums nationwide.

At Cashman Field, home of the Stars, the AAA farm team of the San Diego Padres, Veryfine will offer Tuesday night ticket promotions on the 11 Tuesday home dates on the team's schedule, said Eric Dornak, an account executive with the Stars.

Veryfine, which sells 30 flavors of fruit juices, juice cocktails, lemonades and iced teas, will become a concession in the park and products will be marketed in advertising, radio commercials, public address, scoreboard mentions and in a between-inning fan competition.

The company also will offer licensed baseball products as part of the promotion. It is authorized to use Minor League Baseball team logos on product labels and in advertising.

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