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November 14, 2009

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Brief: UNLV course offered on timeshare management

Tuesday, Oct. 13, 1998 | 11:50 a.m.

Students will learn everything from how to decide where to build a timeshare project to understanding how the expectations of timeshare owners differ from those of hotel guests.

"We wanted to start having the hotel students understand that timesharing is really a different business from hotels, but a compatible business," said Jim Beckham, a vice president at RCI Consulting who is one of the class instructors.

Beckham explained that timesharing is really more of a sales and marketing business than the hotel industry.

"It takes a lot more to sell a $15,000 timeshare week than it does to market at $150 room," he said.

Also, Beckham said, it's important that students understand that timeshare owners expect more from their visits than hotel visitors. While hotel visitors are likely to let little things go, timeshare owners view their units as personal property.

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