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StumbleBrief: Mirage picks Texas ad agency
Monday, Nov. 23, 1998 | 2:27 a.m.
"After reviewing the creative product of many of the very best agencies in the country, we felt GSD&M was the most fitting choice for our needs," John Schadler, Mirage vice president of advertising, said in a statement.
GSD&M said its 1998 billings should hit $750 million. The Mirage account is expected to bill about $30 million a year, the agency said.
GSD&M also represents Southwest Airlines, Wal-Mart, MasterCard International, Pennzoil, Southwestern Bell and the PGA Tour.
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