Newspapers largely bypassed

Tuesday, Nov. 3, 1998 | 11:22 a.m.

While the Las Vegas Review-Journal and the Las Vegas Sun fared better financially than they have in past political campaigns, candidates still found broadcast to be the medium of choice to deliver their messages.

Dave Siminatis, retail advertising manager for the newspapers, said candidates "are sold on sight, sound, motion and emotion."

Siminatis said the newspapers carried only about 500 column inches of political lineage on the Sunday preceding the election, a small percentage of the day's total ads.

He said it was ironic that newspapers generally cover elections with greater depth than TV and that "candidates are on our front door when they file," but largely ignore the print media when it comes to advertising.

archive