Las Vegas Sun

March 28, 2024

Primadonna Resorts Inc. earnings

COMMENTS: Primadonna officials attribute the higher net income to a $2.8 million increase in casino win, fueled by an increase in bus customers and more highway traffic generated by direct-mail room offers. "We believe that the aggressive marketing program we implemented last fall is beginning to bear fruit," said Gary Primm, chairman and CEO. Hotel revenue increased $1.8 million due to the combination of 28,400 additional room nights sold and a 26 percent increase in the average daily rate, Primm said. In addition to three properties on the California-Nevada border on Interstate 15, Primadonna is a 50 percent partner in the New York-New York project opening later this year on the Las Vegas Strip. (Nasdaq: PRMA)

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