Reebok & Les Mills Draw Thousands to Las Vegas Strip March 27-29

Published on Tue, Mar 25, 2014 (12:43 p.m.)

Submitted by Les Mills International

Fitness industry pioneers, Les Mills and Reebok, are excited to be hosting the year’s premier fitness event, MegaMadness 2014, this Thursday, March 27 at the Aria Resort & Casino Las Vegas.

MegaMadness will be three days (March 27-29) of large-scale workouts featuring thousands of people taking part in the hottest fitness programs today, including the popular Les Mills BODYPUMP™, BODYCOMBAT™ and LES MILLS GRIT™, which is 30 minutes of high intensity interval training, or HIIT, the biggest trend in fitness for 2014.

MegaMadness will also be the live US launch of the new, highly-anticipated youth program, BORN TO MOVE™. Developed in response to the rapidly declining level of physical activity in young people, BORN TO MOVE™ is a series of scientifically-backed classes designed to inspire a love of movement in youth. Over 100 young people from area YMCAs will be on hand to show attendees the power of BORN TO MOVE™ in person.

On Thursday evening, there will be a Reebok fashion show featuring items from their new spring/summer line. Many well-known names and faces will be at MegaMadness, from fitness royalty to reality TV stars. The event will culminate in a huge Reebok-sponsored after party at HAZE Nightclub, with music by DJ GettRight.

Everyone is welcome to attend. Attendance is free to local media. To register, visit www.LesMills.com/MegaMadness.



About Les Mills 

Les Mills International is the world’s largest provider of group training programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts) RPM™ (indoor cycling) and its recent LES MILLS GRIT™ Series. Millions of participants every week build their fitness in a LES MILLS™ class, taught in over 15,000 gyms in 90 countries by a tribe of 100,000 instructors. For more information on Les Mills, visit www.LesMills.com.

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit http://www.Reebok.com.