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Press Release

MassMedia Corporate Communications Promotes Media Relations Director, Expands Media Relations Department

Published on Wed, Jun 12, 2013 (3:08 p.m.)

HENDERSON, Nev. (June 12, 2013) – Paula Yakubik, managing partner of MassMedia Corporate Communications, a full-service public relations, advertising and marketing firm, recently announced the promotion of Amanda Arentsen to media relations director, as well as the hiring of Alecia Warren as media relations specialist and Hannahmae Dela Cruz as media relations coordinator.

As media relations director, Arentsen implements media coverage strategies for a multitude of clients, which includes securing interview opportunities with print and television outlets across Southern Nevada and the nation. Warren and Dela Cruz assist Arentsen in maintaining a positive networking relationship with reporters, pursuing coverage opportunities and preparing clients for delivering clean and memorable interviews.

“MassMedia prides itself on building a media relations department comprised of veterans of the media, who hold an insider’s advantage on pitching stories and landing coverage opportunities,” Yakubik said. “Our company’s media relations team is alert to which story ideas will appeal to reporters, and is committed to ensuring our clients enjoy consistent and positive media coverage.”

Arentsen, promoted to media relations director from media relations specialist, boasts a broad and versatile media background. Prior to joining the MassMedia team, Arentsen served as a television news producer with the FOX affiliate in Las Vegas, where she covered major news stories on a local and global level. Since joining MassMedia in July 2012, Arentsen has secured media coverage for clients in daily print publications, lifestyle magazines and broadcast news programming throughout Nevada. She received a bachelor’s degree in broadcast journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She also has a minor in human communication from the Hugh Downs School of Human Communication.

Warren also hails from a media background. Before coming to MassMedia, she worked as a print news reporter at publications in Idaho, Wyoming and Missouri, including the Coeur d’Alene Press and the Missourian daily newspapers. Warren earned a bachelor’s degree in journalism from the University of Missouri, and she has received awards from the Wyoming Press Association and the Idaho Press Association for feature writing and spot news coverage.

Dela Cruz was hired by MassMedia after demonstrating impressive talents as a social media and media relations intern at the company. Prior to joining MassMedia, she interned at Preferred Public Relations, where she wrote press materials and assisted in social media marketing for a variety of restaurant, retail and hospitality clients. Dela Cruz received a bachelor’s degree in history from the University of Pennsylvania.

About MassMedia

Founded in 1997, MassMedia Corporate Communications is a full-service public relations, advertising, and marketing agency whose knowledge, strategic insights and innovative programs have developed brands, communicated messages, and influenced consumers for a variety of clients, products and services across the nation. The firm’s clients include HealthCare Partners, ABQ Health Partners, Southwest Gas, McDonald Carano Wilson LLP, PENTA Building Group, Colliers International – Las Vegas and Pisanelli Bice PLLC. To learn more about MassMedia Corporate Communications, please visit www.MassMediaCC.com, and follow the company on Facebook at www.facebook.com/MassMediaCorporateCommunications and on Twitter at @MassMediaCC.

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