This is a press release submitted to the Las Vegas Sun. It has not been verified or edited by the Sun.
North Lake Tahoe hires PR firm, The Abbi Agency
Published on Wed, Jun 12, 2013 (11:47 a.m.)NORTH LAKE TAHOE, California, Nevada — The North Lake Tahoe Marketing Cooperative has hired Nevada-based digital engagement firm The Abbi Agency to conduct its destination travel and tourism public relations campaigns. The agency began work on the account in May of this year.
North Lake Tahoe Marketing Cooperative is a coordinated marketing effort between the North Lake Tahoe Chamber/CVB/Resort Association, and the Incline Village Crystal Bay Visitors Bureau. The co-op promotes the North Lake Tahoe area as a regional, national and international tourism destination.
Andy Chapman, Chief Marketing Officer of the North Lake Tahoe Chamber/CVB/Resort Association and program administrator for the North Lake Tahoe Marketing Cooperative, and Bill Hoffman, Executive Director of Incline Village Crystal Bay Visitors Bureau, say the decision to hire The Abbi Agency was determined by the firm’s extensive travel PR experience and strategic, creative approach to tourism communications.
“The Abbi Agency has the experience, talent and energy to drive the North Lake Tahoe brand forward by telling travelers about the exceptional experiences they can have in North Lake Tahoe throughout all seasons,” said Chapman. “There is a common misconception that North Lake Tahoe is a two-season destination, but we are confident The Abbi Agency can alter that perception among the traveling public,” adds Hoffman.
The Abbi Agency, a digital engagement firm based in Reno, Nev., with satellite offices in Las Vegas, has extensive experience working in destination travel and ski resort public relations. The company will lead all of North Lake Tahoe’s public relations campaigns for summer activities, special events, winter recreation and destination travel. They will also implement strategy designed to increase shoulder season tourism.
Abbi Whitaker, president and owner of The Abbi Agency, said her company looks forward to showcasing North Lake Tahoe for both the regional and national media.
“The Abbi Agency is thrilled to represent and promote one of the world’s most iconic outdoor recreation, lodging and travel destinations,” said Whitaker. “We look forward to telling the stories of a truly unique travel destination — a place with immense natural beauty, limitless recreation possibilities and exceptional accommodations.”
The Abbi Agency has begun its campaigns for the North Lake Tahoe Marketing Cooperative by focusing on summer events, meetings and conventions, outdoor
recreation and food and wine offerings in the region. Over the summer, the firm will implement strategic communications plans for the fall and winter seasons.
About The Abbi Agency
The Abbi Agency is a full-service public relations firm specializing in traditional public relations, social media campaigns, event production, expert positioning and content creation. Based in Reno, Nev., with offices in Las Vegas, The Abbi Agency works with national brands in the tourism, technology, sports marketing, business-to-business and business-to-consumer markets.
Learn more about The Abbi Agency at theabbiagency.com.
About North Lake Tahoe
For more information about North Lake Tahoe, visit www.gotahoenorth.com. And for the best bargains, including lodging, check out the “Cool Deals,” tab, which is updated daily. North Lake Tahoe is a 45-minute drive from the Reno Tahoe International Airport, two hours from Sacramento International Airport and just over three hours from San Francisco International Airport. Visitor information centers are located at 100 North Lake Boulevard in Tahoe City and 969 Tahoe Boulevard in Incline Village.