This is a press release submitted to the Las Vegas Sun. It has not been verified or edited by the Sun.
Tropical Smoothie Café Continues Expansion in Nevada
Published on Tue, Jun 11, 2013 (9:44 a.m.)Eight locations set to open in 2013 throughout Valley and in Pahrump
Las Vegas—Following the successful openings of three locations in the latter part of 2012, Tropical Smoothie Café (TSC) has eight additional openings slated for 2013.
The first of eight openings took place on Saturday, June 1 with the launch of TSC at Stratosphere Hotel, Casino & Tower, becoming the brands’ 22nd Nevada location. In August, the first ever Pahrump TSC is set to open at 1541 E. Highway 372.
The additional six locations planned to open in 2013 include: two in North Las Vegas, each with a drive-thru; one on Bonanza and Pecos; three in Henderson – Sunset and Stephanie, a drive-thru at Green Valley and Carnegie, and Bicentennial and Sun City Anthem.
“When I opened the first store locally in Henderson 12 years ago, my sights were set for success, but at that time I couldn’t have dreamed that we would have grown to nearly 30 locations by the end of 2013,” said Dina Mitchell, Tropical Smoothie Café area developer and marketing director for Nevada. “It is worth repeating that much of the success comes from the hard work of the franchisees and their employees, along with our very loyal customers.”
Under Mitchell’s leadership, several of the Valley locations are among the top in sales of all TSC locations nationwide. With three locations on the Las Vegas Strip (Excalibur, Harmon Corner and Stratosphere), in neighborhoods throughout the Valley and upcoming launch in Pahrump, Mitchell sees the growth as an opportunity to better serve existing customers and also expose the brand to new customers.
In addition to planning new location openings, TSC locally is currently in the midst of a fundraising campaign for Camp Sunshine – a summer camp designed specifically for children with life-threatening illness and their families to provide a week of rest, relaxation, plus medical counseling and much-needed emotional support.
All locations are collecting donations for Camp Sunshine in advance of and including National Flip Flop Day, Friday, June 21. On this day from 2-7 p.m., any customer who visits any of the area locations wearing flip flops will be rewarded with a free 21 oz. Jetty Punch smoothie. TSC will accept donations through June 23, with the local fundraising goal at $40,000, or enough to send 20 children and their families to camp.
For local information and deals, follow Tropical Smoothie Café Las Vegas on Twitter – @TSmoothie702.
For further information about Tropical Smoothie Café, locations and the complete menu, visit www.tropicalsmoothiecafe.com or www.facebook.com/tropicalsmoothiecafe. For further information about National Flip Flop Day, visit www.nationalflipflopday.com.
About Tropical Smoothie Café
Established in 1997, Tropical Smoothie Café has taken the smoothie concept to the next level by offering diners a healthy alternative to typical fast food. The concept, which introduced food in 1999, provides consumers with a variety of high-quality real-fruit smoothies, specialty wraps, sandwiches, grilled flatbreads and salads. The company also caters. Tropical Smoothie Café includes menu options for breakfast, lunch and dinner. For several consecutive years, Tropical Smoothie Café has been included in Entrepreneur magazine’s “Franchise 500” list as well as ranked in the publication’s “America’s Top Global” franchise category. Tropical Smoothie Café has 338 locations open in the United States, with an additional 36 currently in development. For more information, including franchising opportunities, visit www.tropicalsmoothiecafe.com