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Press Release

MassMedia to Help Health Care Providers Prepare for the Worst

Published on Tue, Oct 9, 2012 (7:21 a.m.)

LAS VEGAS (October 9, 2012) – MassMedia Healthcare Marketing, a division of MassMedia Corporate Communications, announced today the firm’s leading marketing and public relations experts will serve as presenters during the Nevada Medical Group Management Association’s (MGMA) November breakfast in Las Vegas. The presentation will provide health care professionals with sound crisis strategies, in addition to in-depth case studies and examples of crisis situations facing health care organizations across the nation.

Hosted at 7:30 a.m. Nov. 8 at the St. Rose Dominican Hospitals – San Martin Campus, 8280 W. Warm Springs Road, the breakfast will feature key members of MassMedia’s team, including Managing Partner Paula Yakubik, Vice President Kassi Belz and Account Executive Charles Blumenthal. Their presentation, titled “Preparing for the Worst: Deselection, Acquisition, Doctor Departure,” underscores the importance of working to improve patient loyalty in an effort to mitigate the damage of crisis situations.

Founded in Las Vegas in 1997, MassMedia is a full-service public relations, marketing and advertising firm serving many of the most prominent corporate and health care clients in the Southwestern United States.

“Insurance contract cancellations, physician departures and other crisis situations are increasingly common threats to health care providers,” Yakubik said. “Without carefully planned and well-executed marketing, advertising and public relations strategies, these events can wreak havoc on practices, medical groups and insurance providers of all sizes.”

The presentation will focus on developing and maintaining long-term relationships with patients, including strategies for direct-to-patient marketing, evaluating relationships and reactive marketing during crisis situations.

Event Information
WHO: MassMedia Healthcare Marketing

WHAT: “Preparing for the Worst: Deselection, Acquisition, Doctor Departure” presentation during the Nevada Medical Group Management Association’s November breakfast.

WHEN: Nov. 8 at 7:30 a.m.

WHERE: St. Rose Dominican Hospitals – San Martin Campus, 8280 W. Warm Springs Road

RSVP: Visit www.mgmanv.org or email [email protected]

About MassMedia
MassMedia Healthcare Marketing is a division of MassMedia Corporate Communications. Founded in 1997, MassMedia is a leading public relations, advertising, government affairs and marketing agency whose knowledge, strategic insights and innovative programs help drive strong corporate reputations. MassMedia’s health care clients include HealthCare Partners Nevada, Women’s Cancer Center of Nevada, HealthSouth, Good Night Pediatrics and Clark County Medical Society. To learn more about MassMedia Healthcare Marketing, visit www.massmediahealth.com.

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